IQOS sticks are popular, and instead of replacing cigarettes and a way to quit smoking, the smokers get an independent and fashionable habit. Changes have taken place in the Phillip Morris product line: sticks and tobacco heaters are split from the Parliament brand and left for themselves under the IQOS brand, and Heets Green Zing’s new flavor became a kind of flag in this line. Until recently, Phillip Morriswith two flavors lagged significantly behind Marlboro’s product range.
But in the fall of 2018, the situation changed and two new flavors were released, and in January 2019, another deserves special attention. The fact that the menthol fruit variety on the market did
not meet the consumer expectations and impressions of the smoking process. The situation and their appearance turned out after the appearance of Heets Green Zing sticks for IQOS. The packaging design is quite strict, it is kept in a pleasant white and green color scheme, the embossed letters on the label add a certain sheen. The packages are solid, there are no deformations. The same number of Heets Green Zing sticks in the color range, 20 pcs. The structure of the icon bars has also been updated, with a thin film layer between
the paper and the tobacco blend. It prevents glycerin from leaking and normalizes cigarette heating.
Excellent natural taste, no chemical flavors. Pleasant sensation of Heets Green Zing spice and lime when smoking and sweet and sour aftertaste, somewhat softer than competitors’ analogues. Green tea is caught in the aroma. It should be noted that the softness, without the disturbingly pronounced sharp fruity aromas, is the highlight of the IQOS green sticks, and in terms of taste and strength it is suitable for those who chose to replace regular cigarettes with IQOS.
The range of flavors generally matches the current demand for the aftertaste of fresh menthol and is in line with the current trend. The taste and strength of Heets Green Zing cigarettes are two main parameters that influence consumer choice. Menthol is a successful combination with citrus fruit, a medium level of strength that does not cause discomfort in the throat, and optimal flavor intensity make green zing sets the most attractive in their product range for both beginners and experienced smokers.